14.2 Multimedia and interactive interview formats

Multimedia interviews are evolving fast. From 360-degree videos to gamification, these new formats make conversations more engaging. They let viewers control what they see and interact with content in fun ways.

Audio and visual storytelling are changing too. Podcasts offer intimate chats on-the-go, while infographics break down complex topics visually. These tools help audiences connect with and understand interview content better than ever before.

Interactive and Immersive Formats

360-Degree Video and Gamification

Top images from around the web for 360-Degree Video and Gamification

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Top images from around the web for 360-Degree Video and Gamification

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  gamification Archives | Page 2 of 2 | MYTRAINER View original

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  Frontiers | Lessons Learned From Immersive and Desktop VR Training of Mines Rescuers View original

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  Frontiers | A Comparison of Immersive Realities and Interaction Methods: Cultural Learning in ... View original

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  gamification Archives | Page 2 of 2 | MYTRAINER View original

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  Frontiers | Lessons Learned From Immersive and Desktop VR Training of Mines Rescuers View original

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• 360-degree video immerses viewers in a spherical video environment, allowing them to control the viewing direction and explore the scene from different angles (YouTube 360, Facebook 360)
• Provides an interactive and engaging experience for the audience, making them feel more connected to the content and the interviewee
• Gamification incorporates game design elements and principles into non-game contexts, such as interviews, to increase engagement and motivation
  • Adds challenges, rewards, and feedback loops to the interview process
  • Encourages active participation and decision-making from the audience (quizzes, polls, branching narratives)

User-Generated Content and Transmedia Storytelling

• User-generated content (UGC) involves incorporating content created by the audience into the interview process, such as questions, comments, or personal stories
  • Empowers the audience to contribute to the conversation and shape the direction of the interview
  • Fosters a sense of community and collaboration between the interviewer, interviewee, and audience (social media comments, video responses)
• Transmedia storytelling spreads the interview content across multiple platforms and formats, creating a cohesive and interconnected narrative
  • Allows the audience to explore different aspects of the story through various media channels (podcasts, social media, interactive websites)
  • Encourages the audience to actively seek out and engage with the content, piecing together the full story from different sources (ARGs, cross-platform campaigns)

Audio and Visual Storytelling

Podcasting and Infographics

• Podcasting delivers interview content through audio episodes that can be downloaded or streamed on-demand
  • Offers a convenient and portable way for the audience to consume interviews at their own pace (Apple Podcasts, Spotify)
  • Allows for in-depth discussions and intimate conversations, as the lack of visuals can create a more personal connection between the host and guest
• Infographics combine visual elements, such as images, charts, and minimal text, to convey complex information in a concise and easily digestible format
  • Helps to break down and simplify dense or technical topics covered in an interview
  • Enhances the audience's understanding and retention of the content by presenting it in a visually appealing and organized manner (timelines, process diagrams, comparison charts)

Data Visualization and Interactive Timelines

• Data visualization represents interview data and statistics using visual elements, such as charts, graphs, and maps
  • Helps the audience grasp patterns, trends, and relationships within the data more effectively than raw numbers alone
  • Enhances the credibility and impact of the interview content by providing visual evidence to support key points (bar charts, line graphs, heat maps)
• Interactive timelines allow the audience to explore the chronology of events, topics, or the interviewee's life in a non-linear and engaging way
  • Enables the audience to navigate through different points in time, access additional information, and discover connections between events
  • Provides context and depth to the interview content, helping the audience better understand the subject matter and its historical significance (biographical timelines, project milestones, historical events)