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Organizational behavior examines how individuals, groups, and structures impact behavior within organizations. This field integrates psychology, sociology, and management theories to understand workplace dynamics and improve organizational performance. It's crucial for PR professionals to grasp these concepts to navigate internal relationships and craft effective communication strategies.

The study of organizational behavior operates at three levels: individual, group, and organizational. By understanding personal attributes, team dynamics, and organization-wide systems, PR practitioners can tailor messages, facilitate teamwork, and align communication strategies with organizational goals and values.

Definition of organizational behavior

  • Organizational behavior examines how individuals, groups, and structures impact behavior within organizations to improve effectiveness
  • Integrates psychology, sociology, and management theories to understand workplace dynamics and improve organizational performance
  • Critical for PR professionals to navigate internal stakeholder relationships and craft effective communication strategies

Individual level

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  • Focuses on personal attributes and behaviors of employees within an organization
  • Examines factors such as personality, perception, attitudes, and motivation
  • Includes analysis of job satisfaction, employee engagement, and individual decision-making processes
  • Helps PR professionals understand how to tailor messages to different personality types

Group level

  • Analyzes interactions and dynamics between teams and work groups
  • Explores concepts like group cohesion, social norms, and collective decision-making
  • Examines leadership styles and their impact on group performance
  • Crucial for PR practitioners to facilitate effective teamwork and manage group communications

Organizational level

  • Encompasses organization-wide systems, structures, and processes
  • Investigates , , and overall effectiveness
  • Includes analysis of organizational design, policies, and strategic decision-making
  • Essential for PR professionals to align communication strategies with organizational goals and values

Key theories in organizational behavior

  • Foundational concepts that explain human behavior and motivation in the workplace
  • Provide frameworks for understanding employee needs, management approaches, and job satisfaction
  • Help PR professionals develop strategies to improve employee engagement and organizational communication

Maslow's hierarchy of needs

  • Psychological theory proposing five levels of human needs influencing behavior and motivation
  • Hierarchy progresses from basic physiological needs to self-actualization
  • Levels include physiological (food, water), safety, love/belonging, esteem, and self-actualization
  • Applied in organizations to understand employee motivation and create supportive work environments
  • PR professionals can use this theory to craft messages that address different levels of employee needs

McGregor's Theory X and Y

  • Contrasts two management approaches based on assumptions about human nature and motivation
  • Theory X assumes employees dislike work, need close supervision, and are motivated by extrinsic factors
  • Theory Y assumes employees are self-motivated, seek responsibility, and are driven by intrinsic factors
  • Influences management styles and organizational culture
  • PR practitioners can use this theory to develop communication strategies that align with management philosophies

Herzberg's two-factor theory

  • Identifies two categories of factors influencing job satisfaction hygiene factors and motivators
  • Hygiene factors (salary, work conditions) prevent dissatisfaction but don't increase satisfaction
  • Motivators (recognition, growth opportunities) lead to job satisfaction and increased motivation
  • Emphasizes the importance of addressing both sets of factors for employee engagement
  • Guides PR professionals in developing internal communication strategies that address both hygiene and motivational factors

Personality and behavior

  • Explores how individual personality traits influence workplace behavior and performance
  • Helps organizations understand employee differences and tailor management approaches
  • Crucial for PR professionals to craft messages that resonate with diverse personality types

Big Five personality traits

  • Widely accepted model of personality dimensions openness, conscientiousness, extraversion, agreeableness, and neuroticism (OCEAN)
  • Openness reflects creativity and curiosity
  • Conscientiousness indicates organization and dependability
  • Extraversion measures sociability and assertiveness
  • Agreeableness reflects cooperation and empathy
  • Neuroticism indicates emotional stability and stress tolerance
  • Used in employee selection, team composition, and leadership development
  • PR professionals can use this model to tailor communication strategies to different personality types

Myers-Briggs Type Indicator

  • Personality assessment tool categorizing individuals into 16 distinct personality types
  • Based on four dichotomies extraversion/introversion, sensing/intuition, thinking/feeling, judging/perceiving
  • Provides insights into individual preferences for information processing and decision-making
  • Used in team building, career counseling, and personal development
  • Helps PR practitioners understand diverse communication styles and preferences within an organization

Motivation in the workplace

  • Examines factors that drive employee behavior, performance, and job satisfaction
  • Critical for organizations to enhance productivity, retention, and overall success
  • PR professionals can leverage motivation theories to develop engaging internal communication strategies

Intrinsic vs extrinsic motivation

  • Intrinsic motivation stems from internal factors (personal interest, enjoyment, sense of accomplishment)
  • Extrinsic motivation driven by external rewards or consequences (bonuses, promotions, recognition)
  • Both types play crucial roles in employee engagement and performance
  • Organizations often use a combination of intrinsic and extrinsic motivators
  • PR strategies can highlight both types of motivators in employee communications

Goal-setting theory

  • Proposes that specific, challenging goals lead to higher performance
  • Emphasizes the importance of clear objectives, feedback, and commitment
  • SMART goals (Specific, Measurable, Achievable, Relevant, Time-bound) framework often used
  • Effective for improving individual and team performance
  • PR professionals can incorporate goal-setting principles in communication campaigns to drive employee engagement

Expectancy theory

  • Suggests motivation depends on three factors expectancy, instrumentality, and valence
  • Expectancy belief that effort will lead to desired performance
  • Instrumentality belief that performance will lead to desired outcomes
  • Valence perceived value of the outcomes
  • Helps organizations understand and influence employee motivation
  • PR practitioners can use this theory to craft messages that highlight the connection between effort, performance, and rewards

Leadership and management

  • Explores different approaches to guiding and influencing individuals and teams within organizations
  • Critical for organizational success, employee engagement, and achieving strategic objectives
  • PR professionals play a key role in communicating leadership vision and supporting management initiatives

Leadership styles

  • Various approaches leaders use to direct, motivate, and manage their teams
  • Includes autocratic (centralized decision-making), democratic (collaborative decision-making), and laissez-faire (hands-off approach)
  • adapts style based on team maturity and task requirements
  • Servant leadership focuses on supporting and empowering team members
  • PR strategies should align with and support the organization's predominant leadership style

Transformational vs transactional leadership

  • inspires and motivates followers to exceed expectations
  • Focuses on vision, charisma, and individual consideration
  • based on clear expectations, rewards, and punishments
  • Emphasizes structure, fairness, and short-term goals
  • Both styles can be effective depending on organizational context and goals
  • PR professionals can help communicate the benefits of each leadership approach to stakeholders

Situational leadership

  • Adapts leadership style based on the readiness and development level of followers
  • Four leadership styles directing, coaching, supporting, and delegating
  • Matches leadership approach to team member's competence and commitment
  • Flexibility allows leaders to address diverse team needs effectively
  • PR practitioners can help communicate the rationale behind different leadership approaches to various teams

Organizational culture

  • Shared values, beliefs, and behaviors that characterize the social and psychological environment of an organization
  • Shapes employee attitudes, decision-making processes, and overall organizational performance
  • Critical for PR professionals to understand and effectively communicate cultural elements

Elements of organizational culture

  • Artifacts visible manifestations of culture (dress code, office layout, company logo)
  • Values espoused beliefs and ideals that guide behavior
  • Assumptions underlying, often unconscious beliefs about the organization and its environment
  • Rituals and ceremonies recurring activities that reinforce cultural values
  • Language and symbols unique terminology, slogans, or metaphors used within the organization
  • PR strategies should align with and reinforce these cultural elements

Types of organizational cultures

  • Clan culture emphasizes collaboration, teamwork, and employee development
  • Adhocracy culture focuses on innovation, flexibility, and risk-taking
  • Market culture prioritizes competition, achievement, and results
  • Hierarchy culture values stability, efficiency, and clear structures
  • Organizations may exhibit a mix of these cultural types
  • PR professionals should tailor communication approaches to fit the dominant cultural type

Culture's impact on performance

  • Strong cultures can enhance employee engagement and organizational commitment
  • Aligns individual behaviors with organizational goals and values
  • Influences decision-making processes and problem-solving approaches
  • Can impact recruitment and retention of talent
  • May affect adaptability to change and innovation
  • PR strategies should highlight positive aspects of organizational culture to internal and external stakeholders

Group dynamics and teamwork

  • Examines how individuals interact within groups and how these interactions affect organizational outcomes
  • Critical for fostering collaboration, innovation, and effective problem-solving
  • PR professionals play a key role in facilitating group communication and promoting teamwork

Stages of group development

  • Forming initial stage where team members get acquainted and establish goals
  • Storming conflict and competition emerge as members assert their roles
  • Norming team establishes rules, norms, and cohesion
  • Performing team works effectively towards common goals
  • Adjourning (for temporary teams) team completes its task and disbands
  • PR strategies can support teams through each stage of development

Team roles and effectiveness

  • Belbin's team roles identify nine distinct roles for effective team functioning (coordinator, shaper, plant, etc.)
  • Balanced teams with diverse roles tend to perform better
  • Effective teams require clear goals, open communication, and mutual accountability
  • Trust and psychological safety crucial for team success
  • PR practitioners can help communicate the importance of diverse team roles and promote team-building activities

Managing team conflicts

  • Conflict types task-related, relationship-related, and process-related
  • Conflict resolution strategies competing, accommodating, avoiding, compromising, and collaborating
  • Effective conflict management can lead to improved team performance and innovation
  • Unresolved conflicts may negatively impact team morale and productivity
  • PR professionals can develop communication strategies to address and mitigate team conflicts

Communication in organizations

  • Encompasses the flow of information within and between different levels of an organization
  • Critical for coordination, decision-making, and overall organizational effectiveness
  • Core focus area for PR professionals in managing internal and external communication channels

Formal vs informal communication

  • Formal communication follows official channels and hierarchical structures
  • Includes memos, reports, policies, and official meetings
  • Informal communication (grapevine) occurs outside official channels
  • Includes casual conversations, social interactions, and rumors
  • Both types play important roles in organizational information flow
  • PR strategies should leverage both formal and informal communication channels effectively

Barriers to effective communication

  • Physical barriers (noise, distance, technology failures)
  • Language and cultural barriers
  • Psychological barriers (perceptions, emotions, biases)
  • Organizational barriers (hierarchical structures, information overload)
  • Semantic barriers (jargon, ambiguity)
  • PR professionals must identify and address these barriers to ensure clear communication

Improving organizational communication

  • Encourage open and transparent communication culture
  • Utilize multiple communication channels (face-to-face, digital, written)
  • Provide regular feedback and active listening opportunities
  • Tailor messages to diverse audiences within the organization
  • Implement communication training programs for employees and managers
  • PR practitioners play a crucial role in developing and implementing strategies to enhance organizational communication

Power and politics

  • Examines the dynamics of influence, authority, and decision-making within organizations
  • Impacts resource allocation, career advancement, and organizational policies
  • PR professionals must navigate these dynamics to effectively manage stakeholder relationships

Sources of power

  • Legitimate power derived from formal position or authority
  • Reward power ability to provide benefits or incentives
  • Coercive power ability to punish or withhold rewards
  • Expert power based on specialized knowledge or skills
  • Referent power stemming from personal charisma or respect
  • Information power control over valuable information
  • PR strategies should consider different power bases when crafting messages for various stakeholders

Organizational politics

  • Informal, unofficial, and sometimes behind-the-scenes efforts to sell ideas, influence others, increase power, or achieve specific objectives
  • Can be positive (aligning diverse interests) or negative (self-serving behaviors)
  • Impacts decision-making processes, resource allocation, and career advancement
  • Requires political skill to navigate effectively
  • PR professionals must understand political dynamics to manage relationships and influence organizational outcomes

Ethical considerations

  • Balancing organizational goals with individual interests
  • Ensuring fairness and transparency in decision-making processes
  • Addressing conflicts of interest and favoritism
  • Promoting ethical leadership and organizational culture
  • Whistleblowing and reporting unethical practices
  • PR practitioners play a crucial role in communicating and upholding ethical standards within organizations

Organizational structure

  • Defines how activities, roles, and responsibilities are directed to achieve organizational goals
  • Impacts communication flow, decision-making processes, and overall efficiency
  • PR professionals must understand organizational structure to effectively manage information flow and stakeholder relationships

Types of organizational structures

  • groups employees by specialized functions
  • organizes by product lines, geographic regions, or customer types
  • combines functional and divisional approaches
  • Flat structure minimizes hierarchical levels for faster decision-making
  • Network structure relies on alliances and partnerships with external entities
  • PR strategies should align with and support the organization's structural design

Centralization vs decentralization

  • concentrates decision-making authority at higher levels
  • Provides consistency and control but may slow decision-making
  • distributes authority to lower levels of the organization
  • Increases flexibility and responsiveness but may lead to inconsistencies
  • Organizations often balance centralization and decentralization based on needs
  • PR professionals must adapt communication strategies to fit centralized or decentralized structures

Span of control

  • Refers to the number of subordinates a manager directly oversees
  • Wide more subordinates, flatter structure
  • Narrow span of control fewer subordinates, taller structure
  • Impacts communication efficiency, supervision, and employee autonomy
  • Influenced by factors like task complexity, employee skills, and organizational goals
  • PR practitioners should consider span of control when developing internal communication strategies

Change management

  • Process of planning, implementing, and managing organizational changes
  • Critical for adapting to evolving business environments and maintaining competitiveness
  • PR professionals play a key role in communicating change initiatives and managing stakeholder expectations

Resistance to change

  • Common reactions fear of the unknown, loss of control, or job security
  • Manifests as active resistance (criticism, sabotage) or passive resistance (lack of engagement)
  • Stems from individual factors (personality, past experiences) and organizational factors (culture, trust)
  • Can hinder successful implementation of change initiatives
  • PR strategies should address concerns and communicate benefits of change to reduce resistance

Lewin's change management model

  • Three-stage model unfreezing, changing, and refreezing
  • Unfreezing preparing the organization for change by creating motivation
  • Changing implementing new processes, behaviors, or systems
  • Refreezing reinforcing and stabilizing the new state
  • Emphasizes the importance of creating readiness for change
  • PR professionals can use this model to structure change communication campaigns

Kotter's 8-step change model

  • Comprehensive approach to implementing organizational change
  • Steps include creating urgency, forming a coalition, creating a vision, communicating the vision, empowering action, creating quick wins, building on the change, and anchoring the changes in culture
  • Focuses on building momentum and sustaining change efforts
  • Highlights the importance of effective communication throughout the change process
  • PR practitioners can align communication strategies with each step of Kotter's model

Organizational development

  • Planned, organization-wide effort to increase effectiveness and achieve strategic goals
  • Utilizes behavioral science knowledge to improve organizational systems and processes
  • PR professionals support OD initiatives through strategic communication and stakeholder engagement

OD interventions

  • Specific actions or programs designed to improve organizational effectiveness
  • Include team building, survey feedback, process consultation, and job redesign
  • Can target individual, group, or organization-wide levels
  • Aim to enhance problem-solving capabilities and adapt to changing environments
  • PR strategies should support and communicate the goals and outcomes of OD interventions

Action research model

  • Cyclical process of diagnosing, planning, implementing, and evaluating change
  • Emphasizes collaboration between organizational members and OD practitioners
  • Involves data collection, feedback, and joint action planning
  • Promotes continuous learning and improvement
  • PR professionals can facilitate communication and feedback throughout the action research process

Appreciative inquiry

  • Positive approach to organizational change focusing on strengths and successes
  • Four-step process discover, dream, design, and destiny
  • Encourages stakeholders to envision and create a positive future
  • Shifts focus from problem-solving to possibility-thinking
  • PR practitioners can use appreciative inquiry principles in change communication strategies

Stress and well-being

  • Examines factors affecting employee mental and physical health in the workplace
  • Critical for maintaining productivity, job satisfaction, and overall organizational performance
  • PR professionals play a key role in communicating wellness initiatives and promoting a healthy work environment

Causes of workplace stress

  • Workload and time pressures
  • Role ambiguity or conflict
  • Poor work-life balance
  • Lack of job control or autonomy
  • Interpersonal conflicts or poor relationships
  • Organizational changes or job insecurity
  • PR strategies should address these stressors and communicate support resources

Stress management techniques

  • Time management and prioritization skills
  • Mindfulness and relaxation practices (meditation, deep breathing)
  • Regular exercise and healthy lifestyle habits
  • Social support and open communication
  • Setting realistic goals and expectations
  • Utilizing employee assistance programs (EAPs)
  • PR professionals can promote these techniques through internal communication campaigns

Work-life balance

  • Equilibrium between professional responsibilities and personal life
  • Impacts employee satisfaction, productivity, and overall well-being
  • Organizational policies supporting flexible work arrangements, paid time off, and family leave
  • Technology enabling remote work but also blurring work-life boundaries
  • Cultural shift towards valuing work-life balance in many organizations
  • PR practitioners can communicate work-life balance initiatives and their benefits to stakeholders

Diversity and inclusion

  • Focuses on creating a workplace that values and leverages differences among employees
  • Critical for fostering innovation, attracting talent, and enhancing organizational performance
  • PR professionals play a crucial role in promoting diversity initiatives and inclusive communication

Benefits of workplace diversity

  • Enhanced creativity and problem-solving through diverse perspectives
  • Improved decision-making and risk management
  • Increased adaptability to diverse markets and customer bases
  • Enhanced employer brand and ability to attract top talent
  • Potential for increased employee engagement and job satisfaction
  • PR strategies should highlight these benefits to internal and external stakeholders

Managing diverse teams

  • Developing cultural intelligence and empathy among team members
  • Establishing clear communication norms and expectations
  • Addressing unconscious biases through training and awareness programs
  • Encouraging participation and inclusion of all team members
  • Leveraging diverse strengths for team success
  • PR professionals can support diverse team management through targeted communication initiatives

Inclusive organizational practices

  • Implementing unbiased recruitment and promotion processes
  • Providing diversity and inclusion training for all employees
  • Establishing employee resource groups or affinity networks
  • Developing mentorship programs for underrepresented groups
  • Creating inclusive policies (flexible work arrangements, religious accommodations)
  • PR practitioners should communicate these practices and their impact on organizational culture

Conflict management

  • Addresses disagreements and disputes within organizations to maintain productivity and positive relationships
  • Critical for fostering a healthy work environment and effective teamwork
  • PR professionals play a key role in facilitating communication during conflicts and promoting resolution strategies

Types of workplace conflicts

  • Task conflicts disagreements about work-related issues or decisions
  • Relationship conflicts interpersonal tensions or personality clashes
  • Process conflicts disputes over how work should be done or resources allocated
  • Value conflicts stemming from different beliefs, ethics, or cultural backgrounds
  • PR strategies should address different conflict types with appropriate communication approaches

Conflict resolution strategies

  • Competing asserting one's position to achieve goals
  • Accommodating yielding to the other party's interests
  • Avoiding withdrawing from or postponing the conflict
  • Compromising finding a middle ground acceptable to both parties
  • Collaborating working together to find a mutually beneficial solution
  • PR practitioners can promote appropriate conflict resolution strategies based on the situation

Negotiation techniques

  • Principled negotiation focusing on interests rather than positions
  • BATNA (Best Alternative to a Negotiated Agreement) understanding fallback options
  • Active listening to understand the other party's perspective
  • Framing issues positively to find common ground
  • Using objective criteria to evaluate proposed solutions
  • PR professionals can support negotiation processes through effective communication and facilitation

Decision-making in organizations

  • Examines how individuals and groups make choices that impact organizational outcomes
  • Critical for problem-solving, strategy formulation, and overall organizational effectiveness
  • PR professionals support decision-making processes through information sharing and stakeholder engagement

Individual vs group decision-making

  • Individual decisions often faster but may lack diverse perspectives
  • Group decisions benefit from collective knowledge but can be time-consuming
  • Factors influencing choice time constraints, complexity of the issue, need for buy-in
  • Potential for in cohesive groups leading to poor decisions
  • PR strategies should support appropriate decision-making approaches based on the situation

Decision-making models

  • Rational model systematic, logical approach to decision-making
  • Bounded rationality recognizes limitations in information and cognitive capacity
  • Intuitive decision-making relying on experience and gut feelings
  • Garbage can model decisions as outcomes of random organizational processes
  • PR practitioners can help communicate the rationale behind different decision-making approaches

Biases in decision-making

  • Confirmation bias seeking information that confirms existing beliefs
  • Anchoring effect over-relying on the first piece of information encountered
  • Overconfidence bias overestimating one's own abilities or judgment
  • Sunk cost fallacy continuing a course of action due to past investments
  • Availability heuristic judging probability based on easily recalled examples
  • PR professionals can help mitigate biases through objective information sharing and promoting diverse perspectives

Organizational behavior in PR context

  • Applies OB concepts to public relations practice and strategy
  • Critical for managing internal and external stakeholder relationships effectively
  • Helps PR professionals navigate organizational dynamics and enhance communication outcomes

Applying OB concepts to PR

  • Using motivation theories to craft engaging messages for different audiences
  • Leveraging leadership styles to support executive communication strategies
  • Understanding organizational culture to align PR initiatives with company values
  • Applying conflict resolution techniques in crisis communication situations
  • Utilizing group dynamics knowledge to facilitate effective team collaborations

Internal communication strategies

  • Aligning messages with organizational goals and values
  • Tailoring communication channels to diverse employee preferences
  • Promoting two-way communication and feedback mechanisms
  • Supporting change management initiatives through clear, consistent messaging
  • Fostering employee engagement through recognition and empowerment programs
  • PR professionals play a crucial role in developing and implementing these strategies

Managing stakeholder relationships

  • Identifying and prioritizing key stakeholders (employees, customers, investors, community)
  • Understanding stakeholder needs, expectations, and communication preferences
  • Developing targeted communication plans for different stakeholder groups
  • Building trust and credibility through transparent and consistent messaging
  • Leveraging OB insights to navigate complex stakeholder dynamics
  • PR practitioners must balance diverse stakeholder interests while supporting organizational objectives
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AP® and SAT® are trademarks registered by the College Board, which is not affiliated with, and does not endorse this website.


© 2024 Fiveable Inc. All rights reserved.
AP® and SAT® are trademarks registered by the College Board, which is not affiliated with, and does not endorse this website.

© 2024 Fiveable Inc. All rights reserved.
AP® and SAT® are trademarks registered by the College Board, which is not affiliated with, and does not endorse this website.
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