🤔Cognitive Psychology Unit 17 – Social Cognition

What's Social Cognition?

• Social cognition studies how people process, store, and apply information about other people and social situations
• Focuses on the role that cognitive processes play in our social interactions
• Includes topics such as person perception, attribution, stereotyping, and prejudice
• Explores how people make sense of themselves and others
• Investigates how social influences shape our thoughts, feelings, and behaviors
• Draws on research from cognitive psychology, social psychology, and other related fields
• Has important implications for understanding social behavior and improving interpersonal relationships

Key Theories and Models

• Social schema theory proposes that people use mental frameworks to organize and interpret social information
  • Schemas are cognitive structures that represent knowledge about a concept or type of stimulus
  • Social schemas help us categorize people, events, and situations based on prior knowledge and experiences
• Attribution theory examines how people explain the causes of behavior and events
  • Internal attributions ascribe causes to personal factors such as personality traits or intentions
  • External attributions ascribe causes to situational factors such as social norms or environmental pressures
• Heuristic-systematic model of persuasion suggests that people process persuasive messages in two ways
  • Heuristic processing relies on mental shortcuts (heuristics) to make quick judgments
  • Systematic processing involves careful consideration of message content and arguments
• Social identity theory explores how people's self-concept is influenced by their membership in social groups
  • Personal identity refers to unique individual characteristics
  • Social identity refers to the part of the self-concept derived from group memberships (ethnicity, gender, occupation)
• Implicit personality theory proposes that people have intuitive theories about which personality traits tend to co-occur
  • For example, people may assume that someone who is friendly is also likely to be generous and outgoing

How We Form Impressions

• Impression formation is the process by which we form judgments and evaluations of others based on available information
• First impressions are formed quickly, often within seconds of meeting someone
• Impressions are influenced by a variety of factors, including physical appearance, nonverbal behavior, and social context
• Central traits (warmth, competence) have a stronger influence on impressions than peripheral traits
• Primacy effect suggests that information presented early in an interaction has a greater impact on impressions than later information
• Halo effect occurs when a positive impression of one characteristic (attractiveness) leads to positive evaluations of other unrelated characteristics (intelligence)
• Impression management refers to the strategies people use to control how others perceive them (self-presentation)

Stereotypes and Prejudice

• Stereotypes are oversimplified, generalized beliefs about the characteristics of a particular group of people
  • Can be positive (Asians are good at math) or negative (elderly people are forgetful)
  • Often based on limited or inaccurate information
• Prejudice refers to negative attitudes or evaluations of a group and its members
  • Involves an affective component (feelings of dislike or hostility)
  • Can lead to discrimination (unfair treatment based on group membership)
• Stereotypes and prejudice can be explicit (consciously endorsed) or implicit (operating outside of conscious awareness)
• In-group bias refers to the tendency to favor one's own group over other groups
• Out-group homogeneity effect suggests that people perceive members of other groups as more similar to each other than members of their own group
• Stereotype threat occurs when people feel at risk of confirming a negative stereotype about their group, which can impair their performance

Attribution: Why We Do What We Do

• Attribution refers to the process of explaining the causes of behavior and events
• Fundamental attribution error is the tendency to overestimate the influence of personal factors and underestimate the influence of situational factors when explaining others' behavior
• Actor-observer bias suggests that people tend to attribute their own behavior to situational factors, while attributing others' behavior to personal factors
• Self-serving bias is the tendency to attribute successes to internal factors (ability, effort) and failures to external factors (luck, task difficulty)
• Kelley's covariation model proposes that people make attributions based on three types of information
  • Consensus: the extent to which others behave similarly in the same situation
  • Distinctiveness: the extent to which the behavior occurs only in this specific situation
  • Consistency: the extent to which the behavior occurs consistently over time and across situations
• Causal schemas are mental frameworks that people use to make attributions based on their prior knowledge and experiences

Social Influence and Persuasion

• Social influence refers to the ways in which people's thoughts, feelings, and behaviors are influenced by others
• Conformity occurs when people change their behavior to match the behavior of others
  • Normative conformity is motivated by the desire to be liked and accepted
  • Informational conformity is motivated by the desire to be correct and to gain accurate information
• Obedience refers to compliance with the demands of an authority figure
  • Milgram's obedience experiments demonstrated that people are willing to obey authority even when it conflicts with their personal values
• Persuasion is the process of changing people's attitudes or behaviors through communication
• Elaboration likelihood model suggests that persuasion can occur through two routes
  • Central route involves careful consideration of message content and arguments
  • Peripheral route relies on superficial cues (source attractiveness, emotional appeals)
• Foot-in-the-door technique involves making a small request followed by a larger request
• Door-in-the-face technique involves making a large request followed by a smaller request

Cognitive Biases in Social Situations

• Cognitive biases are systematic errors in thinking that influence judgment and decision-making
• Confirmation bias is the tendency to seek out and interpret information in a way that confirms one's preexisting beliefs
• Availability heuristic suggests that people judge the likelihood of an event based on how easily examples come to mind
• Representativeness heuristic involves making judgments based on how similar something is to a typical case or prototype
• Anchoring and adjustment heuristic occurs when people make estimates by starting from an initial value (anchor) and adjusting insufficiently
• False consensus effect is the tendency to overestimate the extent to which others share one's own beliefs and behaviors
• Hindsight bias is the tendency to perceive past events as more predictable than they actually were
• Illusory correlation is the perception of a relationship between variables that does not actually exist

Real-World Applications

• Understanding social cognition can improve interpersonal relationships and communication
  • Recognizing and overcoming stereotypes and prejudice can promote social harmony
  • Being aware of cognitive biases can help people make more objective judgments and decisions
• Social cognition research has implications for various domains, including education, business, and healthcare
  • Teachers can use knowledge of social cognition to create inclusive classroom environments
  • Marketers can apply principles of persuasion to influence consumer behavior
  • Healthcare professionals can use social cognition insights to improve patient-provider interactions and promote healthy behaviors
• Social cognition findings can inform public policy and social interventions
  • Diversity training programs can help reduce stereotyping and discrimination in the workplace
  • Media campaigns can be designed to change attitudes and promote positive social change
• Insights from social cognition can be applied to personal development and self-improvement
  • Understanding one's own biases and attributional tendencies can lead to greater self-awareness and personal growth
  • Developing effective impression management strategies can enhance social and professional success