12.2 The role of social media in shaping celebrity culture
4 min read•august 16, 2024
Social media has revolutionized celebrity culture, creating new paths to fame and redefining how we measure star power. Platforms like and allow anyone to gain a following, blurring lines between traditional celebs and influencers.
These changes have sparked new ways for stars to connect with fans. From Instagram polls to TikTok challenges, celebs use platform features to boost engagement. They also share behind-the-scenes content, creating a sense of intimacy with followers.
Social Media's Impact on Celebrity
Revolutionizing Pathways to Fame
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The Role of Social Media in Digital Marketing - Researchleap.com View original
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Frontiers | The Rise of Political Influencers—Perspectives on a Trend Towards Meaningful Content View original
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Blog Antonio | Antonio Social Media | Blog de Social Media, Música y Literatura; para ser ... View original
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Social media platforms enable individuals to gain fame through and direct audience engagement
Democratization of content creation blurs lines between traditional celebrities and social media influencers
Algorithms and content recommendation systems amplify certain individuals' visibility
"" gain niche fame within specific online communities (gaming streamers, beauty vloggers)
Immediacy and global reach of social media allow rapid dissemination of celebrity news and content
Accelerates rise to fame (overnight sensations like "Damn Daniel" viral video)
Can also lead to quick falls from grace (cancellations due to resurfaced tweets)
New Metrics of Celebrity Status
become new indicators of celebrity status and influence