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Unlock your guides12.3 Innovation adoption and diffusion in agriculture
6 min read•july 30, 2024
Innovation adoption in agriculture is a complex process involving key stages and factors that shape farmers' decisions. From knowledge to confirmation, farmers evaluate new technologies based on their advantages, compatibility, and ease of use.
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Environmental and social influences play a crucial role in adoption. Climate, soil type, and impact the suitability and spread of innovations. Change agents and resources can accelerate diffusion, especially in well-connected communities.
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Agricultural Innovation Adoption
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Key Stages and Determinants
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- The agricultural innovation adoption process involves five key stages: knowledge, persuasion, decision, , and confirmation
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- Farmers progress through these stages as they become aware of, evaluate, and ultimately adopt or reject new technologies or practices (e.g., , drought-resistant crops)
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- Key determinants of agricultural innovation adoption include the perceived relative advantage, compatibility, complexity, trialability, and observability of the innovation
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- These attributes shape farmers' perceptions and decisions regarding new technologies (e.g., ease of use, potential benefits)
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- Socioeconomic factors such as farm size, income, education level, and risk tolerance can affect farmers' willingness and ability to adopt new innovations
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- Larger, wealthier, and more educated farmers tend to be earlier adopters (e.g., commercial farms, college-educated operators)
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- Social networks, opinion leaders, and change agents play important roles in disseminating information and influencing adoption decisions within agricultural communities
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- Farmers often rely on trusted peers (neighboring farmers) and experts (extension agents) when evaluating new technologies
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Environmental and Social Influences
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- Environmental factors such as climate, soil type, and water availability can impact the suitability and potential benefits of specific agricultural innovations, affecting their adoption in different regions (arid vs humid climates)
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- The nature of the social system, including its norms, values, and communication channels, can shape the diffusion process
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- Communities with strong social networks and effective information exchange mechanisms may experience faster and more widespread adoption (farmer cooperatives, rural associations)
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- The efforts of change agents, such as extension workers, agribusiness representatives, and , can accelerate the diffusion process by actively promoting the innovation and providing support to potential adopters
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- The availability of resources, including financial capital, infrastructure, and technical assistance, can impact farmers' ability to adopt new technologies
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- Diffusion may be slower in resource-constrained environments (smallholder farmers, developing countries)
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Technology Diffusion in Agriculture
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Rate and Pattern of Diffusion
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- The rate of technology diffusion refers to the speed at which an innovation spreads through an agricultural community, while the pattern of diffusion describes the sequence and distribution of adoption among different segments of the population
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- The characteristics of the innovation itself, such as its relative advantage, compatibility, and complexity, can significantly influence the rate and pattern of diffusion
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- Innovations that are perceived as more beneficial, easier to use, and compatible with existing practices tend to diffuse more quickly (mobile phone applications, improved seed varieties)
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- Government policies, such as , regulations, and research and development investments, can create incentives or barriers for technology diffusion in the agricultural sector
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- Subsidies for precision agriculture equipment can accelerate adoption, while strict regulations on genetically modified crops may slow diffusion
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Enabling Environments and Infrastructure
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- Extension and outreach programs, including farmer field schools, demonstrations, and training workshops, can effectively disseminate information and build farmers' capacity to adopt new technologies
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- The quality and accessibility of these programs are critical factors (well-trained extension agents, locally adapted curricula)
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- Infrastructure investments, including irrigation systems, storage facilities, and transportation networks, can create an enabling environment for technology adoption by reducing costs and risks for farmers
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- Coordination across sectors and levels of government is essential (public-private partnerships, rural development strategies)
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- Monitoring and systems are crucial for assessing the effectiveness and impact of policies and programs aimed at accelerating technology adoption
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- Rigorous impact evaluations can inform policy design and resource allocation decisions (randomized controlled trials, econometric analyses)
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Public vs Private Roles in Innovation
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Public Sector Contributions
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- Public sector institutions, such as government agencies, research universities, and extension services, play a crucial role in conducting basic research, developing new technologies, and disseminating knowledge to farmers
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- They often focus on innovations that address social and environmental objectives (climate change adaptation, food security)
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- Extension services, which can be public or private, play a vital role in transferring knowledge and technologies to farmers through training, demonstrations, and technical assistance
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- They serve as a link between research institutions and the farming community (on-farm trials, farmer field days)
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Private Sector Involvement
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- Private sector institutions, including agribusinesses, input suppliers, and technology companies, are driven by commercial interests and tend to focus on innovations that offer market opportunities
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- They invest in research and development to create proprietary products and services (hybrid seeds, precision agriculture software)
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- Intellectual property rights, such as patents and plant variety protection, can incentivize private sector investment in agricultural innovation by providing exclusive rights to commercialize new technologies
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- However, they may also limit access and affordability for some farmers (high prices, licensing restrictions)
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Collaborative Approaches
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- Public-private partnerships can combine the strengths of both sectors, leveraging public research capabilities and private sector expertise to develop and commercialize agricultural innovations
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- These collaborations can help bridge the gap between research and application (joint research projects, technology transfer agreements)
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- Technology transfer policies, such as intellectual property rights regimes and licensing agreements, can influence the accessibility and affordability of new technologies for farmers
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- Balancing incentives for innovation with the need for broad-based adoption is a key challenge (humanitarian use licenses, tiered pricing)
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Policies for Technology Adoption
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Financial Incentives and Support
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- Subsidy programs, such as input subsidies or cost-sharing arrangements, can reduce the financial barriers to technology adoption for farmers
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- However, they may also distort market incentives and create dependencies if not well-designed (targeted subsidies, phase-out plans)
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- Research and development (R&D) policies that allocate public funds to agricultural innovation can help address market failures and support the development of technologies that benefit smallholders and address societal challenges
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Improving diffusion in agriculture: an agent-based model to find the predictors for efficient ... View original
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- Prioritization and stakeholder engagement are important considerations (participatory research, demand-driven innovation)
Top images from around the web for Agricultural Innovation Adoption
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The three stages of innovation in agriculture View original
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Improving diffusion in agriculture: an agent-based model to find the predictors for efficient ... View original
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The three stages of innovation in agriculture View original
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Top images from around the web for Agricultural Innovation Adoption
Improving diffusion in agriculture: an agent-based model to find the predictors for efficient ... View original
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The three stages of innovation in agriculture View original
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Improving diffusion in agriculture: an agent-based model to find the predictors for efficient ... View original
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The three stages of innovation in agriculture View original
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Top images from around the web for Agricultural Innovation Adoption
Improving diffusion in agriculture: an agent-based model to find the predictors for efficient ... View original
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The three stages of innovation in agriculture View original
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Improving diffusion in agriculture: an agent-based model to find the predictors for efficient ... View original
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The three stages of innovation in agriculture View original
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Top images from around the web for Agricultural Innovation Adoption
Improving diffusion in agriculture: an agent-based model to find the predictors for efficient ... View original
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The three stages of innovation in agriculture View original
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Improving diffusion in agriculture: an agent-based model to find the predictors for efficient ... View original
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The three stages of innovation in agriculture View original
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Capacity Building and Extension
Top images from around the web for Agricultural Innovation Adoption
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The three stages of innovation in agriculture View original
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Improving diffusion in agriculture: an agent-based model to find the predictors for efficient ... View original
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The three stages of innovation in agriculture View original
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Top images from around the web for Agricultural Innovation Adoption
Improving diffusion in agriculture: an agent-based model to find the predictors for efficient ... View original
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The three stages of innovation in agriculture View original
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Improving diffusion in agriculture: an agent-based model to find the predictors for efficient ... View original
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The three stages of innovation in agriculture View original
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- Extension and outreach programs, including farmer field schools, demonstrations, and training workshops, can effectively disseminate information and build farmers' capacity to adopt new technologies
Top images from around the web for Agricultural Innovation Adoption
Improving diffusion in agriculture: an agent-based model to find the predictors for efficient ... View original
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The three stages of innovation in agriculture View original
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Improving diffusion in agriculture: an agent-based model to find the predictors for efficient ... View original
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The three stages of innovation in agriculture View original
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Top images from around the web for Agricultural Innovation Adoption
Improving diffusion in agriculture: an agent-based model to find the predictors for efficient ... View original
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The three stages of innovation in agriculture View original
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Improving diffusion in agriculture: an agent-based model to find the predictors for efficient ... View original
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The three stages of innovation in agriculture View original
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- The quality and accessibility of these programs are critical factors (well-trained extension agents, locally adapted curricula)
Top images from around the web for Agricultural Innovation Adoption
Improving diffusion in agriculture: an agent-based model to find the predictors for efficient ... View original
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The three stages of innovation in agriculture View original
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Improving diffusion in agriculture: an agent-based model to find the predictors for efficient ... View original
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The three stages of innovation in agriculture View original
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Top images from around the web for Agricultural Innovation Adoption
Improving diffusion in agriculture: an agent-based model to find the predictors for efficient ... View original
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The three stages of innovation in agriculture View original
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Improving diffusion in agriculture: an agent-based model to find the predictors for efficient ... View original
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The three stages of innovation in agriculture View original
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- Monitoring and evaluation systems are crucial for assessing the effectiveness and impact of policies and programs aimed at accelerating technology adoption
Top images from around the web for Agricultural Innovation Adoption
Improving diffusion in agriculture: an agent-based model to find the predictors for efficient ... View original
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The three stages of innovation in agriculture View original
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Improving diffusion in agriculture: an agent-based model to find the predictors for efficient ... View original
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The three stages of innovation in agriculture View original
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Top images from around the web for Agricultural Innovation Adoption
Improving diffusion in agriculture: an agent-based model to find the predictors for efficient ... View original
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The three stages of innovation in agriculture View original
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Improving diffusion in agriculture: an agent-based model to find the predictors for efficient ... View original
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The three stages of innovation in agriculture View original
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- Rigorous impact evaluations can inform policy design and resource allocation decisions (randomized controlled trials, econometric analyses)
Top images from around the web for Agricultural Innovation Adoption
Improving diffusion in agriculture: an agent-based model to find the predictors for efficient ... View original
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The three stages of innovation in agriculture View original
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Improving diffusion in agriculture: an agent-based model to find the predictors for efficient ... View original
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The three stages of innovation in agriculture View original
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Top images from around the web for Agricultural Innovation Adoption
Improving diffusion in agriculture: an agent-based model to find the predictors for efficient ... View original
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The three stages of innovation in agriculture View original
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Improving diffusion in agriculture: an agent-based model to find the predictors for efficient ... View original
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The three stages of innovation in agriculture View original
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Top images from around the web for Agricultural Innovation Adoption
Improving diffusion in agriculture: an agent-based model to find the predictors for efficient ... View original
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The three stages of innovation in agriculture View original
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Improving diffusion in agriculture: an agent-based model to find the predictors for efficient ... View original
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The three stages of innovation in agriculture View original
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Top images from around the web for Agricultural Innovation Adoption
Improving diffusion in agriculture: an agent-based model to find the predictors for efficient ... View original
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The three stages of innovation in agriculture View original
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Improving diffusion in agriculture: an agent-based model to find the predictors for efficient ... View original
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The three stages of innovation in agriculture View original
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Enabling Infrastructure and Institutions
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The three stages of innovation in agriculture View original
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Improving diffusion in agriculture: an agent-based model to find the predictors for efficient ... View original
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The three stages of innovation in agriculture View original
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Top images from around the web for Agricultural Innovation Adoption
Improving diffusion in agriculture: an agent-based model to find the predictors for efficient ... View original
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The three stages of innovation in agriculture View original
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Improving diffusion in agriculture: an agent-based model to find the predictors for efficient ... View original
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The three stages of innovation in agriculture View original
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- Infrastructure investments, including irrigation systems, storage facilities, and transportation networks, can create an enabling environment for technology adoption by reducing costs and risks for farmers
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Improving diffusion in agriculture: an agent-based model to find the predictors for efficient ... View original
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The three stages of innovation in agriculture View original
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Improving diffusion in agriculture: an agent-based model to find the predictors for efficient ... View original
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The three stages of innovation in agriculture View original
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Top images from around the web for Agricultural Innovation Adoption
Improving diffusion in agriculture: an agent-based model to find the predictors for efficient ... View original
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The three stages of innovation in agriculture View original
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Improving diffusion in agriculture: an agent-based model to find the predictors for efficient ... View original
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The three stages of innovation in agriculture View original
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- Coordination across sectors and levels of government is essential (public-private partnerships, rural development strategies)
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The three stages of innovation in agriculture View original
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Improving diffusion in agriculture: an agent-based model to find the predictors for efficient ... View original
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The three stages of innovation in agriculture View original
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Top images from around the web for Agricultural Innovation Adoption
Improving diffusion in agriculture: an agent-based model to find the predictors for efficient ... View original
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The three stages of innovation in agriculture View original
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Improving diffusion in agriculture: an agent-based model to find the predictors for efficient ... View original
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The three stages of innovation in agriculture View original
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- Strengthening agricultural research and education institutions can enhance the generation and dissemination of relevant technologies and knowledge
Top images from around the web for Agricultural Innovation Adoption
Improving diffusion in agriculture: an agent-based model to find the predictors for efficient ... View original
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The three stages of innovation in agriculture View original
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Improving diffusion in agriculture: an agent-based model to find the predictors for efficient ... View original
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The three stages of innovation in agriculture View original
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Top images from around the web for Agricultural Innovation Adoption
Improving diffusion in agriculture: an agent-based model to find the predictors for efficient ... View original
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The three stages of innovation in agriculture View original
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Improving diffusion in agriculture: an agent-based model to find the predictors for efficient ... View original
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The three stages of innovation in agriculture View original
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- Adequate funding, human resources, and partnerships are key factors (university-industry collaborations, international research networks)
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