Interviews are all about asking the right questions. From closed-ended to probing, leading to hypothetical, each type serves a purpose. Mastering these question types helps journalists gather accurate info and dig deeper into stories.
But it's not just what you ask—it's how you ask it. Structuring interviews, , and reading nonverbal cues are key skills. These techniques create a comfortable environment for sources to open up and share valuable insights.
Question Types
Closed-Ended and Probing Questions
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elicit specific, limited responses from interviewees
Often answered with "yes," "no," or short factual statements
Useful for gathering precise information or confirming facts (What is your current job title?)
encourage interviewees to elaborate on their initial responses
Follow up on closed-ended questions to gain deeper insights
Open-ended in nature, prompting detailed explanations (Can you tell me more about your responsibilities in that role?)
Combining closed-ended and probing questions creates a comprehensive interview structure
Start with closed-ended questions to establish basic facts
Use probing questions to explore topics in greater depth
Leading and Hypothetical Questions
guide interviewees towards specific answers or conclusions
Can introduce bias into the interview process
Should be used cautiously to avoid influencing responses (Don't you think the company's new policy is unfair?)
present imaginary scenarios for interviewees to consider
Assess problem-solving skills and decision-making abilities
Reveal interviewees' thought processes and values (How would you handle a conflict between two team members?)
Both question types require careful phrasing to maintain objectivity
Avoid overly suggestive language in leading questions
Ensure hypothetical scenarios are relevant and realistic
Reflection and Clarification Questions
prompt interviewees to analyze their own experiences or opinions
Encourage self-awareness and introspection
Help interviewees articulate their thoughts and feelings (How did that experience shape your career goals?)
seek to resolve ambiguities or misunderstandings
Ensure accurate interpretation of interviewee responses
Demonstrate active listening and engagement (When you mentioned "challenging environment," what specifically did you mean?)
Both question types enhance the quality and depth of information gathered
Reflection questions uncover personal insights and motivations
Clarification questions improve the accuracy of the interview data
Interview Techniques
Structuring the Interview
organizes questions from general to specific
Begins with broad, open-ended questions to establish context
Gradually narrows focus to more detailed, specific inquiries
Helps interviewees feel comfortable before addressing complex topics
involves strategic pauses during the interview
Allows interviewees time to reflect and elaborate on their responses
Can prompt additional information without asking direct questions
Requires patience and careful timing from the interviewer
Active Listening and Rapport Building
Active listening involves fully engaging with the interviewee's responses
Pay attention to both verbal and nonverbal cues
Demonstrate understanding through appropriate
Summarize or paraphrase responses to ensure accurate comprehension
Building rapport establishes trust and comfort between interviewer and interviewee
Begin with casual conversation to create a relaxed atmosphere
Show genuine interest in the interviewee's experiences and perspectives
Maintain a professional yet approachable demeanor throughout the interview
Nonverbal Communication Techniques
Maintaining eye contact conveys attentiveness and engagement
Balances between steady gaze and natural breaks to avoid discomfort
Adapts to cultural norms and individual preferences regarding eye contact
Using nonverbal cues enhances communication and rapport
Employ appropriate facial expressions to show interest and understanding
Use subtle nodding to encourage continued responses
Maintain open body language to create a welcoming environment