8.2 Privacy Concerns and Data Protection in PR Practices
3 min read•august 9, 2024
Privacy concerns and data protection are crucial in modern PR practices. As technology advances, PR professionals must navigate complex regulations like to safeguard personal information. Ethical handling of data builds trust with audiences and protects organizations from legal issues.
PR practitioners need to understand various types of personal data and implement robust security measures. This includes using , managing data responsibly, and having plans to respond to potential breaches. Balancing data use with individual privacy rights is key to ethical PR in the digital age.
Data Protection Regulations
Key Regulations and Principles
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FPF Releases New Report on GDPR Guidance for US Higher Education Institutions View original
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General Data Protection Regulation (GDPR) governs data protection and privacy in the European Union and European Economic Area
GDPR imposes strict requirements on organizations handling personal data of EU citizens
Data protection encompasses legal and technical measures to safeguard personal information from unauthorized access or misuse
Privacy policies outline how organizations collect, use, and protect personal data
Consent forms the legal basis for processing personal data under GDPR requires clear, affirmative action from individuals
Compliance and Implementation
Organizations must appoint Data Protection Officers (DPOs) to oversee GDPR compliance
(PIAs) evaluate potential risks to individual privacy when implementing new technologies or processes
incorporates privacy safeguards into products and services from the outset
allows individuals to request deletion of their personal data under certain circumstances
enables individuals to obtain and reuse their personal data across different services
Handling Personal Data
Types of Personal Data and Collection Practices
(PII) includes data that can directly or indirectly identify an individual (name, address, social security number)
principle requires organizations to collect and retain only necessary personal data
requires explicit permission from individuals before collecting or using their data
allow individuals to withdraw consent for data processing or marketing communications
involves transferring personal data to external organizations for various purposes (analytics, advertising)
Data Management and Individual Rights
specify how long personal information should be kept and when it should be deleted
ensures personal data is only used for specified, explicit, and legitimate purposes
(DSARs) allow individuals to obtain copies of their personal data held by organizations
requires organizations to keep personal data up-to-date and correct inaccuracies promptly
involve additional safeguards when moving personal data between countries with different privacy laws
Data Security
Cybersecurity Measures and Best Practices
protects computer systems, networks, and data from digital attacks and unauthorized access
Encryption converts data into a code to prevent unauthorized access (AES, RSA algorithms)
adds an extra layer of security by requiring multiple forms of verification
monitor and control incoming and outgoing network traffic based on predetermined security rules
assess an organization's information systems for vulnerabilities and compliance with security policies
Data Breach Prevention and Response
occur when unauthorized individuals gain access to sensitive or confidential information
outline steps to be taken in the event of a data breach (containment, investigation, notification)
require organizations to inform affected individuals and authorities within specific timeframes
helps identify potential vulnerabilities and threats to data security
educate staff on data protection practices and how to recognize potential security threats (phishing attacks)