🗿Intro to Anthropology Unit 3 – Cultural Change: Theories and Concepts

Cultural change is a dynamic process that shapes societies over time. This unit explores theories and concepts explaining how cultures evolve, adapt, and transform in response to various factors, including environmental, technological, social, and political influences. Key theories like evolutionary theory, diffusionism, and functionalism provide frameworks for understanding cultural change. Important concepts such as acculturation, assimilation, and cultural diffusion help explain the mechanisms driving these transformations in human societies.

What's This Unit About?

  • Explores the various theories and concepts related to cultural change in human societies over time
  • Examines how cultures evolve, adapt, and transform in response to internal and external factors (environmental, technological, social, political)
  • Investigates the mechanisms and processes that drive cultural change (diffusion, innovation, acculturation, assimilation)
  • Analyzes the impact of cultural change on individuals, communities, and societies (identity, social structure, power dynamics)
  • Considers the role of globalization and modernization in shaping contemporary cultural landscapes and interactions

Key Theories of Cultural Change

  • Evolutionary theory proposes that cultures change gradually over time through a process of adaptation and selection (cultural traits that are beneficial for survival and reproduction are more likely to be passed on)
  • Diffusionism suggests that cultural change occurs through the spread of ideas, practices, and technologies from one society to another (trade, migration, conquest)
    • Includes concepts like cultural borrowing, acculturation, and assimilation
  • Functionalism views culture as an integrated system where each element serves a specific purpose (cultural change occurs when the needs of the society change or when new elements are introduced that disrupt the existing balance)
  • Conflict theory emphasizes the role of power, inequality, and competition in driving cultural change (dominant groups seek to maintain their power while subordinate groups resist and challenge the status quo)
  • World-systems theory examines the global division of labor and the unequal exchange of resources between core, periphery, and semi-periphery regions (cultural change is shaped by the dynamics of the capitalist world economy)

Important Concepts to Know

  • Acculturation refers to the process by which individuals or groups adopt the cultural traits of another society (often occurs in the context of colonialism, migration, or globalization)
  • Assimilation is the process by which a minority group is absorbed into the dominant culture (can be voluntary or forced)
  • Cultural diffusion is the spread of cultural traits from one society to another (can occur through trade, migration, conquest, or media)
  • Cultural lag refers to the gap between the introduction of a new technology or practice and the corresponding changes in social norms and values
  • Cultural relativism is the idea that cultures should be understood and evaluated on their own terms rather than judged by the standards of another culture
  • Ethnocentrism is the tendency to view one's own culture as superior to others and to judge other cultures by the standards of one's own
  • Globalization refers to the increasing interconnectedness of societies around the world (facilitated by advances in transportation, communication, and technology)
  • Modernization is the process by which traditional societies become more industrialized, urbanized, and secularized (often associated with Western influence and development)

Real-World Examples

  • The spread of Christianity and Islam through missionary work and conquest (cultural diffusion)
  • The adoption of Western clothing, music, and fast food by youth in developing countries (acculturation and globalization)
  • The forced assimilation of indigenous children in residential schools in Canada and Australia (cultural genocide)
  • The cultural lag between the development of social media and the establishment of norms around privacy and online behavior
  • The ethnocentric portrayal of non-Western cultures in Hollywood films and media (cultural stereotyping)
  • The impact of colonialism on the cultural practices and identities of colonized peoples (cultural imperialism)
  • The rise of global youth culture and the homogenization of cultural tastes and preferences (McDonaldization)
  • The resistance of indigenous communities to modernization projects that threaten their traditional ways of life (cultural survival)

Debates and Controversies

  • The extent to which cultural change is driven by internal factors (innovation, adaptation) versus external factors (diffusion, conquest)
  • The role of power and inequality in shaping cultural change (do dominant groups impose their culture on subordinate groups or do subordinate groups resist and negotiate?)
  • The impact of globalization on cultural diversity (does globalization lead to cultural homogenization or does it create new forms of cultural hybridity?)
  • The ethics of cultural preservation versus cultural change (should traditional cultures be protected from outside influence or do they have the right to change and adapt?)
  • The validity of evolutionary models of cultural change (do cultures really evolve in a linear fashion or are there multiple pathways and trajectories?)

How It Connects to Other Topics

  • Cultural change is closely linked to other areas of anthropology, such as archaeology (studying past cultures), linguistics (studying language change), and biological anthropology (studying human evolution)
  • Theories of cultural change draw on insights from other disciplines, such as sociology (studying social change), psychology (studying individual behavior), and economics (studying market forces)
  • Cultural change has important implications for contemporary issues, such as globalization, migration, identity politics, and social justice
    • For example, understanding cultural change can help us to make sense of the rise of nationalist movements, the challenges of multiculturalism, and the impact of development projects on indigenous communities

Study Tips and Tricks

  • Create a timeline or concept map to visualize the key theories and concepts related to cultural change
  • Use real-world examples to illustrate abstract concepts and theories (e.g., the spread of hip-hop as an example of cultural diffusion)
  • Compare and contrast different theories of cultural change to identify their strengths and weaknesses
  • Practice applying theories of cultural change to current events and contemporary issues (e.g., the impact of social media on cultural norms)
  • Engage in class discussions and debates to deepen your understanding of the complexities and nuances of cultural change

Why This Stuff Matters

  • Understanding cultural change is essential for navigating an increasingly globalized and interconnected world
  • Theories of cultural change can help us to make sense of the rapid social and technological changes that are transforming our lives
  • Studying cultural change can deepen our appreciation for the diversity and resilience of human cultures
  • Knowledge of cultural change can inform our efforts to promote social justice, cultural preservation, and sustainable development
  • Engaging with theories of cultural change can help us to become more reflexive and critical thinkers, able to question our own cultural assumptions and biases


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© 2024 Fiveable Inc. All rights reserved.
AP® and SAT® are trademarks registered by the College Board, which is not affiliated with, and does not endorse this website.
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