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9.3 Emerging technologies in guest services

2 min readjuly 24, 2024

Guest services are evolving rapidly with emerging technologies. Mobile apps and streamline bookings and check-ins, while IoT devices enable smart room controls. Biometrics and are enhancing security and automating services, revolutionizing the hospitality experience.

provide 24/7 customer support, handling inquiries and bookings with human-like interactions. Virtual and offer immersive property tours and enhanced navigation, while also improving staff training and guest entertainment options.

Emerging Technologies in Guest Services

Emerging technologies for guest services

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  • streamline hotel bookings, restaurant reservations, and travel planning (Expedia, OpenTable)
  • Self-service kiosks expedite check-in/out processes and provide automated concierge services
  • devices enable smart room controls and keyless entry systems
  • facilitates seamless check-in through facial recognition and room access via fingerprint scanners
  • Robotics enhance guest services with robot concierges and automated room service delivery (Hilton's Connie, Aloft's Botlr)

Mobile apps and self-service enhancements

  • 24/7 access to services and reduced wait times improve convenience and accessibility
  • offers customized recommendations and tailored promotions based on guest preferences
  • minimize physical contact during transactions, enhancing hygiene and safety
  • provide instant booking confirmations and flight status alerts
  • Streamlined processes enable , mobile room keys, and self-guided tours using smartphone apps

AI and chatbots in customer service

  • 24/7 availability for guest inquiries using for human-like interactions
  • Machine learning capabilities improve responses over time and provide personalized recommendations based on guest history
  • integrates with booking systems and databases
  • Routine tasks handled include answering FAQs, making reservations, and processing simple requests
  • Complex issues escalated to human agents when necessary
  • provide improved guest insights

Virtual vs augmented reality potential

  • Virtual property tours offer 360-degree room views and interactive exploration of hotel amenities
  • provides guided tours of destinations and enhanced wayfinding within large resorts
  • enables virtual visits to attractions and pre-travel experiences to boost bookings
  • Training and education utilize virtual simulations for staff and interactive learning experiences for guests
  • includes VR gaming and AR-enhanced room service menus
  • offer virtual venue tours and AR-assisted space planning for conferences
  • Cultural and historical experiences feature AR overlays at historical sites and virtual reconstructions of ancient landmarks (Pompeii, Machu Picchu)
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© 2024 Fiveable Inc. All rights reserved.
AP® and SAT® are trademarks registered by the College Board, which is not affiliated with, and does not endorse this website.

© 2024 Fiveable Inc. All rights reserved.
AP® and SAT® are trademarks registered by the College Board, which is not affiliated with, and does not endorse this website.
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