Advanced Communication Research Methods
Standard error is a statistical measure that indicates the accuracy with which a sample represents a population. It quantifies the amount of variability or dispersion of sample means around the true population mean, providing insight into how well the sample data can be expected to reflect the larger group. A smaller standard error suggests that the sample mean is a more accurate estimate of the population mean, and it is directly influenced by sample size—the larger the sample, the smaller the standard error tends to be.
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