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Internet

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American Business History

Definition

The internet is a global network of interconnected computers that communicate using standardized protocols to share information and resources. It has revolutionized how people access information, communicate, and conduct business, impacting numerous aspects of modern life, including the rise of digital technology and mass media consumption.

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5 Must Know Facts For Your Next Test

  1. The internet originated from ARPANET in the late 1960s, initially funded by the U.S. Department of Defense for research purposes.
  2. The introduction of the World Wide Web in 1991 by Tim Berners-Lee enabled easier access to online information and popularized internet usage among the general public.
  3. By the late 1990s, the internet became a significant platform for e-commerce, leading to the growth of companies like Amazon and eBay.
  4. Social media platforms such as Facebook and Twitter emerged in the early 2000s, fundamentally changing how individuals communicate and consume media.
  5. As of 2021, over 4.9 billion people worldwide were estimated to be internet users, highlighting its role as a vital tool for global connectivity.

Review Questions

  • How did the development of the internet change communication methods in society?
    • The development of the internet transformed communication by enabling instant access to information and facilitating real-time interaction between individuals regardless of geographical distance. Email, messaging apps, and social media platforms have replaced traditional forms of communication like letters and phone calls. This shift not only made communication faster but also allowed for new forms of expression and collaboration on a global scale.
  • What impact did the rise of e-commerce through the internet have on traditional retail businesses?
    • The rise of e-commerce fundamentally altered traditional retail by introducing online shopping as a viable alternative to brick-and-mortar stores. This shift encouraged businesses to adapt their sales strategies by establishing online platforms to reach broader audiences. As a result, many retailers began to offer both online and in-store options, leading to increased competition and changing consumer shopping habits as convenience became a priority.
  • Evaluate how the internet's influence on mass media has shaped consumer behavior and culture in contemporary society.
    • The internet's influence on mass media has reshaped consumer behavior and culture by democratizing access to information and allowing consumers to engage with content actively. Traditional media outlets have had to adapt to this shift by utilizing digital platforms to reach audiences where they spend their time. As consumers can now choose what content to engage withโ€”through streaming services, social media, or blogsโ€”they have become more discerning about their media consumption, leading to diverse preferences and the rise of niche markets that cater to specific interests.
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