When poll results effectively capture and reflect the true opinions and sentiments held by the general public regarding a particular issue.
Related terms
Nonresponse Bias: A type of bias that occurs when certain individuals chosen for a poll do not respond, leading to potentially skewed or inaccurate representation of public opinion.
Random Sampling: A method in which every individual in a population has an equal chance of being selected for the poll, ensuring a more accurate representation.
Weighting: A technique used to adjust the results of a poll by assigning different weights to certain demographic groups to ensure they are proportionally represented.