Agenda-Setting Theory

Definition

The agenda-setting theory suggests that media has the power not only to influence what people think about but also what they think is important. It posits that media coverage determines which topics receive attention from the public and shapes their perception of these issues.

Related terms

Media Framing: Media framing refers to how news stories are presented through specific angles or frames that shape audience interpretation and understanding of the topic.

Media Bias: Media bias refers to a perceived favoritism or prejudice in media coverage towards particular political ideologies, candidates, or issues.

Priming: Priming is the process through which media coverage influences the criteria individuals use to evaluate politicians and issues by bringing certain aspects to their attention.