Campaign Strategies

Definition

Campaign strategies are the planned and organized efforts undertaken by political candidates and their teams to achieve electoral success. These strategies involve various activities, such as fundraising, advertising, grassroots mobilization, and targeting specific voter demographics.

Related terms

Get-Out-The-Vote (GOTV): GOTV refers to efforts made by campaigns or organizations to encourage eligible voters to turn out and cast their ballots on Election Day.

Negative Campaigning: Negative campaigning involves attacking an opponent's character or policies rather than promoting one's own qualities or ideas.

Debates: Debates are formal discussions between candidates in which they present arguments, counterarguments, and engage in direct exchanges of views on various issues.