Candidate Platforms

Definition

This refers to the collection of beliefs, values, policies, and objectives that a candidate or party supports and promotes during an election campaign.

Related terms

Political Ideology: A set of ethical ideals, principles, doctrines that offer guidance towards societal change.

Policy Proposal: A plan suggested with an aim at influencing decision making within political parties or government institutions.

Campaign Strategy: The master plan candidates design in order to win elections focusing on message dissemination and voter persuasion.