Data collection refers to the process of gathering and storing information about individuals' activities, behaviors, preferences, or characteristics for various purposes such as analysis, research, marketing, or surveillance.
Related terms
Big Data: Large sets of complex data that can be analyzed computationally for patterns, trends, and associations.
Surveillance Capitalism: A form of capitalism where companies profit by collecting vast amounts of personal data from individuals and using it for targeted advertising.
Privacy Policy: A legal document that outlines how an organization collects, uses, stores, and protects user's personal information.