Being effective means achieving the desired outcome or producing the intended result. In the context of presidential communication during a crisis, it refers to the ability to successfully address and resolve the situation at hand.
Related terms
Crisis management: The process of identifying, preventing, and resolving crises in order to minimize their impact on individuals or society.
Public opinion: The collective views and attitudes of people within a society regarding various issues, which can influence political decision-making.
Media relations: The interaction between government officials, particularly the president, and journalists or media organizations for the purpose of disseminating information to the public.