Election campaigns are organized efforts made by political candidates or parties with an aim of influencing voters before they cast their votes during an election.
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Campaign Strategy: This refers to how a candidate plans on winning an election - similar to how businesses strategize on selling more products than competitors.
Political Advertising: These are paid communications designed specifically for persuading voters - just like commercials for products!
Grassroots Campaigning: A strategy where an individual or organization gathers support from small-donor individuals or community level, much like a local business trying to gain support from its neighborhood.