Exerting influence refers to the ability of interest groups to shape or impact the decisions made by policymakers. They do this through a variety of methods, such as lobbying, providing campaign support, mobilizing public opinion, or filing lawsuits.
Related terms
Advocacy: Advocacy is the act of supporting or promoting a particular cause or policy. Interest groups engage in advocacy efforts as part of their strategy for exerting influence.
Public opinion: Refers to the attitudes, beliefs, and views held by a significant portion of the general public regarding specific issues. Interest groups may try to sway public opinion in order to gain support for their objectives.
Litigation: The process of taking legal action through the courts. Interest groups sometimes resort to litigation as a way to challenge existing policies or advocate for new ones.