Gauging public opinion involves measuring and understanding what people think about specific issues or topics. It helps policymakers and politicians make informed decisions that align with public sentiment.
Related terms
Polls/Surveys: These tools collect data by asking questions to individuals about their opinions and preferences.
Approval Ratings: Approval ratings indicate how much support or disapproval someone (usually a public figure like a president) has among the general population.
Focus Groups: A small group of individuals is brought together to discuss and provide feedback on specific policies or products, offering insights into public opinion.