Managing Public Opinion

Definition

Managing public opinion refers to the efforts made by U.S. presidents to shape and influence the views and perceptions of the general public towards their policies and actions. This involves using various communication strategies to gain support, build trust, and address concerns.

Related terms

Media Relations: Refers to how presidents interact with journalists and news organizations in order to control the narrative surrounding their actions.

Image Management: Involves crafting a positive image through appearances, speeches, events, and other public relations tactics.

Spin Doctoring: The practice of manipulating information or presenting it in a favorable way to shape public opinion.