Media's use refers to how media outlets utilize various methods and techniques to present information and shape public opinion.
Related terms
Media Bias: Media bias refers to favoritism or prejudice displayed by media outlets in their coverage of certain topics or events, which can influence public perception.
Agenda Setting: Agenda setting is the process by which media outlets determine which issues are important for public discussion and attention.
Framing: Framing involves presenting information in a particular way that shapes how it is interpreted by the audience, often influencing their opinions and attitudes.