The theories or frameworks used by political scientists to understand why people vote, how they choose candidates, and what factors influence their decision-making process.
Related terms
Rational Choice Theory: A model that assumes individuals vote based on a careful evaluation of costs and benefits.
Socioeconomic Factors: Economic and social conditions that can influence an individual's voting behavior, such as income level or education.
Partisanship: Strong support or loyalty to a specific political party.