The data collected from surveys or questionnaires conducted by polling organizations to measure public opinion on specific issues.
Related terms
Exit Polls: Surveys conducted outside voting locations during elections to predict electoral outcomes based on voters' choices.
Sample Size: The number of individuals participating in a poll. A larger sample size generally leads to more accurate poll results.
Cross-tabulation: A statistical technique used in analyzing survey data that examines relationships between different variables (e.g., age, gender) within the poll results.