Private opinion polls are surveys conducted by political campaigns to gauge public sentiment on various issues or candidates. These polls provide valuable data that helps inform campaign strategies and messaging.
Related terms
Public opinion: Public opinion refers to the collective views and attitudes held by members of society on certain issues. It can influence policy decisions and election outcomes.
Sampling: Sampling involves selecting a subset of individuals from a larger population for research purposes. In the context of private opinion polls, it's important that the sample represents the broader electorate accurately.
Margin of error: Margin of error is a statistical measure that indicates how much random sampling variability there is in survey results. A larger margin of error means there is more uncertainty in the poll's findings.