Public opinion polling techniques refer to methods used by pollsters to gather data on public opinions and attitudes towards specific issues or candidates. These techniques involve surveys conducted through various means such as phone calls, online questionnaires, or face-to-face interviews.
Related terms
Exit Polls: Exit polls are conducted outside voting locations during elections to assess voter preferences and predict election outcomes before official results are announced.
Margin of Error: Margin of error refers to the range within which survey results are likely to deviate due to random sampling errors. It helps indicate how reliable and accurate the poll results are.
Sampling Bias: Sampling bias occurs when a sample of individuals chosen for a survey does not accurately represent the larger population, leading to skewed or inaccurate results.
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