Public Opinion Survey

Definition

A public opinion survey is a method of collecting data to measure the beliefs, attitudes, and preferences of a specific population on various issues. It typically involves asking individuals a series of questions to gauge their opinions.

Related terms

Sampling Bias: This refers to when the sample used in a public opinion survey does not accurately represent the larger population being studied.

Question Wording: The way questions are worded can influence how respondents interpret and answer them, potentially affecting the results of the survey.

Social Desirability Bias: This occurs when respondents provide answers that they believe are socially acceptable or expected rather than expressing their true opinions.