Scientific polling involves using statistical methods to ensure that samples are representative of larger populations. It's designed to minimize bias and maximize accuracy in measuring public opinion.
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Random Sampling: A method where every individual has an equal chance of being selected for participation in a survey or poll.
Margin Of Error: The range within which the true value lies for all possible samples; it provides an estimate of how much scores might vary if we conducted the same poll again under identical circumstances.
Demographics: Statistical data relating to the population and particular groups within it, often used in polling to ensure diverse representation.