Digital divide: Refers to the gap between individuals who have access to modern technology (such as computers and internet) and those who do not. This disparity can impact political participation and create inequalities.
Social media: Platforms such as Facebook, Twitter, and Instagram that enable users to share information and engage in online conversations. Politicians use social media to connect with voters, spread their message, and mobilize support.
Big data: The collection and analysis of large sets of data that provide insights into patterns, trends, or behaviors. Politicians can utilize big data analytics for targeted campaigning strategies or voter profiling.