Incentivize means providing motivations or rewards to encourage people's behavior towards desired actions or outcomes. It involves offering benefits or advantages as an inducement for individuals or groups to act in certain ways.
Related terms
Motivation: Refers to the internal or external factors that drive individuals' behavior and actions.
Rewards: Benefits or prizes given in recognition of someone's efforts or achievements.
Disincentives: Opposite of incentives, these are penalties or negative consequences intended to discourage certain behaviors.