The overwhelming influence and prevalence of popular culture, which is often driven by mass media and technology, on a global scale. It refers to the spread and adoption of elements such as music, movies, fashion, and consumer products that are produced for a wide audience.
Related terms
Cultural Homogenization: The process where different cultures become more similar to each other due to the influence of popular culture.
Cultural Appropriation: When elements from one culture are adopted or borrowed by another culture without proper understanding or respect.
Media Convergence: The merging of different types of media (e.g., television, internet) into one platform or device.
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