Network Effect: The network effect occurs when the value of a product or service increases as more people use it. It resembles a snowballing process because as more users join the network, there are more opportunities for connections and interactions.
Positive Feedback Loop: A positive feedback loop refers to a situation where an initial change triggers further changes that amplify the original effect. This feedback loop can create a snowballing effect where each iteration strengthens the overall impact.
Exponential Growth: Exponential growth refers to rapid multiplication over time. In terms of spreading features or trends, exponential growth implies that each instance leads to multiple new instances in subsequent stages.