A snowballing process describes the cumulative effect of something becoming larger, more significant, or more widespread with time. It suggests that as something progresses, it gains momentum and accelerates.
Related terms
Network Effect: The network effect occurs when the value of a product or service increases as more people use it. It resembles a snowballing process because as more users join the network, there are more opportunities for connections and interactions.
Positive Feedback Loop: A positive feedback loop refers to a situation where an initial change triggers further changes that amplify the original effect. This feedback loop can create a snowballing effect where each iteration strengthens the overall impact.
Exponential Growth: Exponential growth refers to rapid multiplication over time. In terms of spreading features or trends, exponential growth implies that each instance leads to multiple new instances in subsequent stages.