Social Marketing Strategies

Definition

Social marketing strategies refer to the use of marketing principles and techniques to promote positive social behaviors or initiatives. In the context of family planning, it involves utilizing advertising, communication campaigns, and other marketing tools to encourage individuals to adopt contraceptive methods and make informed choices about their reproductive health.

Related terms

Behavior Change Communication: This term refers to the strategic use of communication techniques to influence people's behavior towards adopting healthier practices or attitudes.

Contraceptive Methods: These are various devices or methods used by individuals or couples to prevent pregnancy.

Reproductive Health: It encompasses all aspects related to sexual health, including fertility, contraception, sexually transmitted infections (STIs), and safe childbirth.