The spread of fast food chains refers to the expansion and proliferation of these restaurants across different locations within a country or globally.
Related terms
Globalization: The process by which businesses and organizations develop international influence or operate on an international scale.
Franchising: A business model where an individual or group is granted the right to operate a commercial enterprise using the brand, products, and processes of another company.
Cultural diffusion: The spread of ideas, customs, technologies, and other cultural elements from one society to another.