Values are deeply held principles or standards that guide individuals and societies' behavior and choices. They reflect what is important and desirable in a culture.
Related terms
Norms: Socially accepted behaviors or rules within a particular society.
Ethical Systems: The set of moral principles that guide individual and societal behavior.
Cultural Relativism: The understanding that beliefs, values, and practices should be understood within their cultural context rather than judged by an outsider's perspective.