スタートアップ企業（スタートアップきぎょう）: These are startup companies that specialize in creating new and innovative products or services. They often play a significant role in driving innovation within the sports tech market.
大手企業（おおてきぎょう）: Refers to large established companies that have a dominant presence in the industry. In the context of the sports tech market, these could be well-known brands that develop and sell popular sports technology products.
バイオメトリクス（ばいおめとりくす）: This term refers to the measurement and analysis of biological data, such as heart rate, muscle activity, or body movements. It is commonly used in sports tech to track an athlete's physical performance and provide insights for improvement.