Audience movement refers to the way in which an audience's opinions or attitudes change throughout a piece of writing or speech. It involves understanding how the writer or speaker strategically appeals to different perspectives and tries to sway their audience.
Related terms
Rhetorical Appeals: These are strategies used by writers or speakers to persuade their audience through ethos (credibility), pathos (emotions), and logos (logic).
Counterarguments: These are opposing viewpoints that writers acknowledge and address in order to strengthen their own arguments.
Tone: The tone of a piece of writing refers to the author's attitude towards the subject matter, which can greatly influence audience movement.