Decision-making refers to the process of selecting among alternative courses of action. It involves evaluating different options based on their costs and benefits to make choices that maximize utility or achieve specific goals.
Related terms
Marginal Analysis: Examining the costs and benefits of producing or consuming one additional unit of a good or service.
Rational Choice Theory: A framework that assumes individuals make decisions by comparing costs and benefits to maximize their well-being.
Trade-offs: Sacrifices made when choosing one option over another due to limited resources or conflicting objectives.