An increase in demand means that consumers desire to buy more of a particular good or service at every given price level due to various factors such as income growth or changing preferences.
Related terms
Shift in Demand Curve: A shift in the demand curve occurs when there is a change in demand at every price level, usually due to factors like consumer tastes or income levels.
Price Elasticity of Demand: Price elasticity of demand measures how much the quantity demanded changes when the price of a good changes.
Normal Goods: Normal goods are products for which demand increases as consumers' incomes rise.