Product Differentiation

Definition

Product differentiation refers to the process of distinguishing a product or service from others in the market by highlighting unique features, qualities, or branding.

Related terms

Branding: Branding is the process of creating a unique name, symbol, or design that identifies and distinguishes a product or company from others.

Market Segmentation: Market segmentation involves dividing a larger market into smaller groups based on similar characteristics or needs.

Advertising: Advertising is a form of communication used by companies to promote their products or services to potential customers.