Reputation refers to the general opinion or perception that people have about a person, company, or product based on their past actions, behavior, or performance.
Related terms
Word-of-Mouth: Word-of-mouth refers to information or recommendations passed from person to person through informal conversations rather than formal advertising channels.
Customer Reviews: Customer reviews are feedback provided by consumers who have purchased and used a product or service. They can significantly impact a business's reputation since potential customers often rely on these reviews when making purchasing decisions.
Corporate Social Responsibility: Corporate social responsibility refers to a company's commitment to conducting business in an ethical and socially responsible manner. A strong record of social responsibility can enhance a firm's reputation among consumers and other stakeholders.