Confidentiality: This refers to the agreement between the researcher and participant that any information shared or gathered during the study will not be disclosed without consent.
Deception: This is when researchers withhold certain details about the study from participants, often to prevent bias. It's important that this doesn't harm or mislead participants.
Informed Consent: This is an ethical requirement where participants must be fully informed about what they'll be doing in a study before they agree to participate.