Asch's experiments refer to a series of studies conducted by social psychologist Solomon Asch in the 1950s. These experiments aimed to investigate the extent to which individuals conform to group pressure, particularly when faced with an incorrect majority opinion.
Related terms
Conformity: The tendency of individuals to adjust their thoughts, beliefs, or behaviors in order to fit in with a group.
Group Pressure: The influence exerted by members of a group on an individual's thoughts, attitudes, or behaviors.
Majority Influence: The impact that occurs when a large number of people share the same opinion or behavior, leading others to conform.