Cognitive Evaluation Theory

Definition

Cognitive evaluation theory is a psychological theory that explains how the presence of external rewards can either enhance or undermine intrinsic motivation. It suggests that when individuals receive external rewards for engaging in an activity they already find intrinsically motivating, their intrinsic motivation decreases.

Related terms

Intrinsic Motivation: The natural desire and enjoyment one experiences from engaging in an activity without external influences.

Extrinsic Motivation: Engaging in an activity due to external factors such as rewards or punishments.

Self-Determination Theory: A theory that focuses on the importance of intrinsic motivation and the satisfaction of psychological needs for optimal personal growth and well-being.