refers to the act of adjusting one's behavior or beliefs to match those of a group, often due to social pressure. It is the tendency to go along with the majority opinion or follow societal norms.
Related terms
Normative Social Influence: This term describes conformity that occurs because we want to be accepted by others and avoid rejection.
Informational Social Influence: This term refers to conformity that happens when we believe that others' opinions or actions are correct and provide valuable information.
Obedience: Obedience is similar to conformity but specifically relates to following direct orders from an authority figure.