Cross-Cultural Research

Definition

Cross-cultural research refers to the study of human behavior and phenomena across different cultures to understand cultural similarities and differences. It involves comparing and contrasting various cultural groups to gain insights into universal or culture-specific patterns.

Related terms

Cultural Relativism: The belief that cultural norms, values, and behaviors should be understood within the context of a specific culture rather than judging them based on one's own cultural standards.

Ethnocentrism: The tendency to view one's own culture as superior or more correct than other cultures.

Stereotyping: Making assumptions or generalizations about individuals based on their membership in a particular cultural group.