Ethnocentrism: Ethnocentrism is the belief that one's own culture is superior or better than others. It's like thinking your favorite music genre is objectively better than all other genres.
Cross-cultural psychology: Cross-cultural psychology explores how cultural factors influence human behavior across different societies. It's like studying the similarities and differences in how people celebrate holidays around the world.
Cultural relativism: Cultural relativism is the perspective that cultural norms and values need to be understood within their own context rather than judging them against one's own cultural standards. It's like appreciating different flavors of ice cream without ranking them based on personal preferences.