Direct experience refers to firsthand encounters with an object or issue that allow individuals to personally engage with and interact with it. This involvement in the experience leads to a stronger impact on attitude formation.
Related terms
Exposure Effect: The exposure effect refers to the phenomenon where repeated exposure to an object or issue increases liking and preference for it.
Vicarious Experience: Vicarious experience involves learning from observing others' experiences rather than having direct personal encounters.
Confirmation Bias: Confirmation bias is the tendency for individuals to seek out information that confirms their preexisting attitudes and beliefs while ignoring contradictory evidence.