Qualitative Research: This term refers to a research method that emphasizes the exploration and understanding of human experiences through non-numerical data such as interviews or observations.
Pilot Study: This term refers to a small-scale preliminary investigation conducted prior to the main study in order to test procedures, assess feasibility, and refine methods.
Focus Group: This term refers to a qualitative research technique where a small group of participants engages in open discussions facilitated by a moderator with the goal of gathering insights on specific topics or products.