The agreement among members of a group on certain opinions or beliefs. Group consensus can shape individual attitudes by influencing conformity to the majority opinion.
Related terms
Conformity: Adjusting one's attitudes or behaviors to align with the standards or expectations of a particular group. It often occurs due to the desire for acceptance or avoidance of conflict.
Normative Social Influence: A type of conformity driven by the desire to gain approval from others and avoid rejection or punishment.
Informational Social Influence: A type of conformity driven by the belief that others have more accurate information or knowledge, leading individuals to adopt their attitudes or behaviors.